• 2018 General Assembly Elections in Karnataka were underway
  • Most polls predicted a sweep for the BJP
  • Then CM Hon. Siddharamiah contacted Avantari, to come up with a unique campaign for Karnataka Congress
  • We made CMTalks app, an app that would constantly be updated with the latest AR videos of the CM
  • A user would simply have to scan a poster and the CM would appear and step out of the poster and give them relevant content
  • The app was successful at Launch and covered by media everywhere,
  • But was halted due to a ban on posters for elections, by the election commission; however, the fact that while the campaign was live, it was seen by more than 10 lak voters, surely contributed to a hung assembly which favored the congress

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